B2B Sales training
Corporate Visions Brand Refresh
As a Sr. Director of Brand + Creative, I led a comprehensive brand refresh for Corporate Visions to modernize the visual identity, and seamlessly integrate an expanding tech portfolio. By diagnosing existing brand friction points, I guided the creation of scalable systems that not only elevated the modern look and feel but also empowered employees with greater accessibility and ease of use. Explore the design assets and systems built following the refresh below.
LinkedIn Carousel Ad Design
Creative directed and/or designed high-performing, multi-slide LinkedIn carousels to elevate Corporate Visions' thought leadership and social presence, translating complex B2B marketing concepts and research insights into clean, modern, and engaging visual narratives optimized for professional feeds.
LinkedIn Paid Ads
Designed high-performing paid LinkedIn ad creatives optimized for professional audiences, translating core campaign messaging and value propositions into scroll-stopping visual assets that drive engagement and conversion.
6Sense Display Ads
Developed targeted 6sense display ads designed to capture high-intent B2B accounts, translating core brand messaging into compelling digital touchpoints that drive pipeline growth.
Website Graphic Concepts
Designed creative concepts for the CVI homepage hero, focused on corporate expansion and growth priorities, using modern visual systems to communicate strategic roadmaps.
Platform UI Visuals
Following the expansion of our tech product portfolio, we developed a collage-style visual approach leveraging actual platform UI. The examples below showcase how we combined UI assets with custom graphic elements to drive visual engagement and highlight product features.
a new Grid visual style
To align with our new GTM strategy, my team and I developed a modern grid system using speech-bubble shapes—a nod to our conversational roots. The interlocking modules form a unified focal image, visually expressing how Corporate Visions' flexible offerings connect to solve complex challenges.
Customer Story Videos
Led the creative direction and visual standards for customer story video productions, ensuring every narrative authentically reflected the brand while maximizing emotional resonance and social proof.
Print Collateral
Crafted tactile marketing assets and large-format event collateral for live trade shows and conferences, ensuring seamless visual storytelling and consistent brand touchpoints across every physical interaction.
