B2B Sales training

Corporate Visions Brand Refresh

In 2024, I led the Corporate Visions brand refresh, examining what problems existed within the brand, and which changes would modernize the look and feel to accommodate new tech products recently added into the company portfolio - all while increasing accessibility and ease of use for employees.

Below are designs created after the refresh.

Platform UI Visuals

Adding new tech products into the company portfolio allowed for collage style visuals where we could utilize platform UI. Below are examples of how we used additional design elements to create visual interest on top of UI imagery.

Paid Ad + Carousel Design

a new visual style

Tasked with creating a modern visual style that aligned with our new GTM strategy, my team and I came up with a grid concept using speaker bubble shapes (a nod to the previous brand built on customer conversations), shown coming together to create a focal point/main image that relates to a concept. The grids are meant to suggest interconnection, and that the multitude of offerings from Corporate Visions can be brought together in a flexible way.

Evolve Your Sales Methodology - Collage Grid_Evolve Your Sales Methodology - Collage Grid.png

Expand and Retain Customers - Collage Grid.png

Graphic Concepts

Customer Story Video Style

As part of the company refresh, I also examined the current video style to see what adjustments could be made to make them more modern, while also including the new brand elements and increase productivity and creation speed.

Print Collateral

Campaign Design

We are currently working on campaigns for Corporate Visions - Check back soon for more!